Exclusive Motorsport Art TShirts - How We Create Our Products – Iconic Cloth Iconic Cloth

Fine Motorsport T-Shirts For Discerning Petrolheads.

How We Create Our Unique Motorsport T-Shirts

Iconic Cloth is proud to boast an exclusive collaboration with auto artist Joel Clark, but as much as we like to shout it from the rooftops, it may not be immediately obvious to those buying the unique, limited edition products in our Speed Icons range, that for every T-Shirt design there first needs to be a physical piece of art produced.
 
The method used to create the artwork might just surprise you. 

 

 

SPEED ICONS is a collection of artworks by Joel Clark focusing on the simple, graphic, striking colours and shapes of racing and sports cars.
A self-diagnosed "petrolhead" from an early age, Clark began his career as a vinyl sticker maker for race teams at Silverstone. He then went to art college followed by 15 years of professional work with some of the world's top advertising agencies. Clark knows that when cars speed past us on the race track it's not their engines or drivers that we really see; it's the oranges, blues, whites, reds in shapes and patterns. It's their colours.

 

 Joel working on the Nigel Mansell piece, pictured complete below.

 

Though Clark is a skilled artist in various traditional media, evident from his oil paintings, it's his unique workings in vinyl that most resoundingly exhibit his understanding of the relationship between colour and motorsport. "I have now gone full circle" Clark explains, "and returned to the unique skill I learnt back at Silverstone, hand-cutting the vinyl graphics for racing cars, but now hand cutting vinyl to create artworks of iconic classic racing cars and liveries"

 

Images showing the multiple layers of cut vinyl required to create an image. 

 

Each piece is the result of 20-30 hours of carefully working with a scalpel to hand-cut out the hundreds of intricate puzzle-like shapes of colour that make up an image. Rendering an entire scene in vinyl is especially challenging because of the limited palette the material is available in. This constraint, however, results in works of art that are in precisely the same colour as his subjects. 

 

On the surface, Clark's work appears to be just many coloured shapes and negative space. But, in the way of an Impressionist painting, or a blur of race cars at speed, these daubs of colour and the absence of fine detail are transfixing, thrilling and so much more than they appear.
"From my research so far, I believe I am the only Artist using hand cut vinyl as a medium – therefore offering totally unique, contemporary Auto Art."
 
To see more of Joel's incredible work please visit the websites below:-
 
www.joelclarkartist.artweb.com
www.joelclarkartist.carbonmade.com
www.speedicons.com 
 


Biography Credit: Hemmings Muscle Machines Magazine

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